Marketing Approach

Promotion

Advertising: Online platforms

-Facebook 

-Blogs

-TV advertisement (once a week; after a TV show that is highly rated)

Other Methods:

-Network of friends and professionals 

-Word of mouth

Graphic image support

-Logo design

-Company shirts 

-Interior design of the office which receives customers

Pricing

Since our targeted audience consists of the businesses in the food industry of a relatively smaller size, our price is going to be average to suit their needs.

However, for customized packaging, extra costs will be charged accordingly.  

Place

Convenience: public transports and car parks are available

Image of the Building & Image of the company: modern, forward-looking

Space: sufficient space within to receive customers (e.g lounge area)

Location Chosen for office:

Location of Office: Fullerton Road, Singapore

Features: This landmark waterfront building offers top quality space within a prominent space, with serviced offices to include parking, a lounge area and videoconferencing.

Location Details: Located in an excellent spot within easy reach of a range of amenities as well as overlooking Marina Bay.

Location Chosen for warehouse:

Location Chosen: Paya Lebar 

Location of Factory: District 4

Property Code: 4813891

Features: 1200 Square Feet

Location Details: Near MRT/Main road, which allows easy access

Distribution Channels:

Direct (mail order, Web, catalog) 

Online

Private

Wholesale

Independent representatives

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